Choose Kindness” is part of Disney ABC Television Group’s efforts to create a bullying prevention campaign to encourage kids and parents around the country to help put an end to bullying by choosing kindness. PACER’s National Bullying Prevention Center is among the partners.

As part of this initiative, Disney Channel will air special, themed episodes of “Girl Meets World” on October 25 at 7:30 p.m. ET and “Austin & Ally” Thursday, October 30 at 10 p.m. ET.

Unlock items in Disney Club Penguin: Players can unlock an orange T-shirt and a megaphone with code 2BEHEARD to rally in support of Unity Day. For every megaphone and orange T-shirt unlocked in-game, Club Penguin will donate $1 (up to $50,000) to support bullying prevention.

Additionally, Club Penguin has teamed with 14 year-old Alex Angelo, host of Radio Disney’s “Saturday Night Party” with Alex Angelo (Saturdays, 8:00 p.m.-10:00 p.m. ET / 5:00 p.m.-7:00 p.m. PT), who is a big supporter of the -bullying prevention cause. Watch Alex’s video as he shares the message to “Be Heard” and stand up against bullying.

 

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