Disney’s #ChooseKindness campaign features PACER’s NBPC
October 18, 2017
PACER’s National Bullying Prevention Center has partnered with Disney’s #ChooseKindness campaign to reinforce the importance of being kind during October, which is National Bullying Prevention Month.
Disney is producing original programming and customized public service announcements (PSAs) that are airing on multiple platforms across ABC, ABC-owned television stations, Freeform, Disney Channel, Disney XD, and Radio Disney. The “Choose Kindness” campaign is designed to inspire kids, families and change-makers around the country to put an end to bullying.
In addition to PACER’s National Bullying Prevention Center and Unity Day, the campaign is collaborating with GLSEN’s “Ally Week,” GLAAD’s “Spirit Day,” and the Ad Council’s “I Am A Witness” campaign.